Fixed fees and measurable returns — agreed before engagement begins

Fixed fees.
Measurable returns.
No day rates. Ever.

Every engagement is priced to make the financial case obvious — from a same-day Diagnostic to a complete Sentinel engagement and ongoing Citadel governance programme.

From £3,500
Sentinel Diagnostic — credited in full
37×
Average Year 1 ROI — anonymised engagements
100%
Diagnostic fee credited
£18k–£32k
Standard or Complex Activation

Figures shown are based on completed anonymised engagements. ROI and exposure calculations use the Sentinel Capital Allocation Engine. Methodology available on request.

The buying path

Start with a Diagnostic. Move to the tier that fits your estate.

Most clients book a Diagnostic in the morning, see their AI estate by afternoon, and move to a monthly governance programme within two weeks.

Step 1
Discovery call
Free
30 minutes. Understand your situation and whether Sentinel is the right fit.
Step 2
Sentinel Diagnostic
£3,500 – £5,000
One day. Preliminary risk score, top findings, automation shortlist. Fee credited on upgrade.
Step 3 — Most popular
Sentinel Engagement
£18k – £32k
Fixed fee. Complete programme, board delivery, Citadel go-live. Diagnostic fee credited.
Step 4
Citadel subscription
From £1,000/mo
Continuous governance. Monthly board scorecards. Billed annually after Sentinel.

Prefer to spread the cost? The full Sentinel + Citadel programme is available from £2,917/month billed annually. Discuss monthly billing →

Engagement tiers

Full detail on what's included.

T0 — Entry point

Sentinel Diagnostic

From £3,500

Fixed fee · Credited in full on upgrade to any Activation

A structured single-day session. AutoDiscover configured 48 hours before arrival. By end of day you have a risk score, your top AI risks identified, and an automation opportunity shortlist.

  • AutoDiscover pre-scan (read-only)
  • Preliminary risk score
  • Top 3 automation opportunities with ROI estimate
  • Diagnostic Report delivered same day
  • Full fee credited on upgrade to T1 or T2
Book Diagnostic →
T2 — Full programme

Sentinel + Citadel

£2,917/mo

From · billed annually (£35k–£60k) · Engagement + 12 months Citadel

The complete Sentinel Engagement plus 12 months of live Citadel governance. Monthly board scorecards, continuous monitoring, annual re-score included.

  • Everything in Standard Activation
  • 12 months Citadel subscription
  • Monthly auto-generated board scorecard
  • Continuous AutoDiscover monitoring
  • Compliance tracker (EU AI Act, ISO 42001)
  • Annual re-score included
  • Quarterly governance review calls
Discuss programme →
T3 — Ongoing governance

Citadel Platform

£1,000 – £2,000

Per month · billed annually (£12k–£24k) · scaled by estate size

For post-Sentinel clients renewing continuous governance, or clients who completed an engagement with a partner firm. Keeps your board scorecard live.

  • Citadel Client Intelligence Portal — all 5 views
  • AutoDiscover continuous monitoring (weekly)
  • Monthly auto-generated Board AI Scorecard
  • 12 monthly evaluation runs for Tier 1/2 systems
  • 4 quarterly check-in calls with EAIC consultant
Discuss subscription →

Add-ons

Extend your engagement.

Available as additions to any Diagnostic or Engagement.

Regulated sectors

Sector Vertical Pack

+£500–£3,000 on Diagnostic or Engagement

Modified risk scoring, sector-specific regulatory mapping, and specialist board sections. Available for Financial Services, Healthcare (CQC), and Legal (SRA).

Certification

ISO 42001 Track

+£5,000–£8,000 add-on to T1 or T2

Gap register, evidence bundle, certification body introduction (BSI / Lloyd's Register), and 3 months of ISO 42001 advisory support.

Common questions

Pricing FAQs.

What is the minimum commitment?

The Sentinel Diagnostic from £3,500. One day, no further obligation. The Diagnostic fee is credited in full against any subsequent engagement.

What does the Diagnostic fee credit mean?

You're not paying the Diagnostic fee on top. You're paying the Activation fee total — with the Diagnostic already credited against it. For Standard Activation the all-in cost is £18k–£22k; for Complex Activation £24k–£32k. The Diagnostic is banked from a day that proves the value before you commit.

How does monthly billing work?

The T2 programme (Sentinel Engagement + 12 months Citadel) is billed annually at £35k–£60k, which we present as £2,917–£5,000/month to make budget conversations easier. We can discuss staged payment arrangements for qualifying clients.

Is the ROI figure guaranteed?

No. The 37× average ROI figure is based on completed engagements. Individual results depend on estate complexity. We do not guarantee specific financial outcomes — but we do guarantee the quality and completeness of the methodology.

Are multi-year Citadel subscriptions discounted?

Yes. Two-year subscriptions receive 10% off. Three-year subscriptions receive 15% off. Multi-entity or group subscriptions are priced individually.

What is included in the Sector Vertical Pack?

Modified risk scoring, sector-specific regulatory mapping (FCA Consumer Duty, CQC, SRA), and specialist board sections. Available for Financial Services, Healthcare, and Legal at +£500 on Diagnostic, +£1,500–£3,000 on Engagement.

Find out what AI is
really costing you.

A Sentinel Diagnostic takes one day and starts at £3,500. Most clients find more than 100× that figure in risk exposure and automation opportunity. The fee is credited in full if you proceed.

Fixed fee · No day-rate surprises · No commitment beyond the Diagnostic